Baby, it’s cold(ish) outside!
Does this mean we shouldn’t think of selling our home in the winter months?
Not so fast. Traditionally, winter was seen as a less-than-popular time to list your home. However, times have changed. We now live in a digital age, when potential buyers are searching year-round for their dream homes, and certainly we benefit from a relatively milder climate here on Vancouver Island than most locales.
If you’re toying with the idea of selling, you certainly don’t have to hold off until the New Year - in fact, there are some solid benefits to putting it on the market even sooner.
Here are some advantages that show how you could benefit from selling your home this winter:
Buyers Want IN!
If a buyer is pulling on their boots (or popping their umbrella open, if they live here on Vancouver Island!) to go look at homes with their Real Estate agent, it’s a good guess as any that they are motivated. Everyone comes out to window-shop during the Spring season, but it’s the qualified, motivated Buyers who will be most likely to show up at your doorstep this time of year. This means, less time wasted preparing your home for showings and Open Houses that won’t result in a sale.
People Are ALWAYS Online
There’s no denying that we live in a digital age. Most of today’s home buyers will search for their dream homes or suss out the market online BEFORE they even contact their Real Estate agent. More than just an assumption, this is a fact too - the National Association of REALTORS® recently reported that 42% of buyers first look for a new home online, with only 17% contacting an agent first!
People are browsing inventory from their mobile phones and tables from just about everywhere - work, the stands at the game, and even from bed. More people take time off work this time of year, and nasty weather conditions can ensure more screen time, too. Ask us today about how we market our listings online and on social media - it’s imperative to have a strong social media presence in today’s market!
When you’re selling your home during the winter months, you’re blessed with one of the BEST gifts of the season - fewer homes on the market!
This comes down to simple economics working in your favour. Less demand, means more eyes on YOUR property. With less choice for buyers, this puts you, the seller, in the power seat. Often this can mean a speedier, profitable sale for you and your family.
Busy Time? Get it all over with!
This point might be a bit tongue in cheek, but there is some truth to it.
There’s a popular quote you might have heard, “Want something done quickly? Give it to the busiest person in the room!”
The reality is, there is something to be said for momentum. Every year, when we have a pile of to-do’s on our calendars; why not begin 2021 by ticking off the MOST important item on your list?
And… there’s something to be said for that pause when it’s all done with.